This project in my own opinion was very self-representative, and allowed me to create something I was passionate about. Seeing ideas which started off as a thoughts in my mind and looking at them now developed and physically done, I feel proud and pleased. My concept shows my own personal style and way of thinking. This project helped me grow as a Graphic Designer as well and be able to bring my ideas to life. I learned a lot through the course of this project, I learned how to create coherence and unity in my design and how to take decisions. I engaged with my ideas and truly felt excited about my overall design.
When Levi & Maryam introduced the project I feel excited of having my own business idea and making it happen. The process was successful, I learned how to make a decision and if the first idea didn’t work I go to the second one. I was always thinking about my mistakes I’ve done before and try to figure out the difficulties I faced for this project. I learned how to come up with the system (identity system) and this helped me to not go out from the idea ambit, for example my color pallet and the logo. However, I also learned that a system could be shown through different variation such as through the design, type and colors.
At the end, I am very blessed with the outcomes and I feel very grateful of taking this opportunity to build my thinking style of system.
I created a package for a small cake which will be sold in my café, with the grey and gold dominant colors for its packaging. I wanted the concept to be displayed in my packaging therefor I included the wall graphics into the packaging.
The wall graphics use the same systematic design of the original Hall of Mirror, which show a large design with surrounding small elegant details on the sides. I was inspired by this way of organization and created my own design with the same system of placing a large design in the middle and having small details on the sides. The business card has a small repeated logos in a faded color to enhance the original bold logo.
The menu I created is a small stand on the table, and the background is all mirrors to be in coherence with the hall of mirrors. I laser cut my design which was originally inspired by the existing patterns of the Hall of Mirrors. I took three existing patterns and manipulated them into the menu design. The coasters in my design are based on the menu with the mirror as the base, with the laser cut design layer over it.
As I was starting up my ideas I created 2D graphics for my café which include wall graphics, coasters and the business card. Then I designed 3D designs which are the menu and the packaging. After looking at all the typefaces I narrowed it down to one typeface which is “Edwardin”, which matches the elegance that my café reflects. In terms of my logo I was inspired by the balcony design in the hall of mirrors, and that was what drew me to creating the M shaped logo with touches of my own creations.
In terms of the colors I have chosen to place in my café, I wanted them to represent the colors used in French renascence as well as elegant calm colors to put the guest in a peaceful and relaxing state. The two dominant colors in my café are the grey and gold, because gold symbolizes power and wealth and grey plays in contrast with the gold to give it more of an accent.
I have created two mood board to represent the theme of my café. My mood boards create a sense of calmness for the viewer, and are both coherent in terms of colors. My concept is creating a café for afternoon tea, the reason behind this is because the location includes large gardens as a view from the inside. The inside of my café has mirrors that reflect the beautiful scenery of the gardens outside. The café has a sense of bring the outdoors in. the person sitting in this café would feel at one with nature, and experience not only the historical aspect of this place but also the beauty of the interior.
The final outcome for my design, starting with the front of the packaging I did a see through hole at the top, so the person is able to see the Rgag bread when buying it. I chose Avenir for the “Rgag Bread” and Univers for the less important information. For Arabic I chose Tanseek. I wrote Traditional Qatari Bread with a logo to show the audience the idea of this package. Under that I add four words which symbolize (cheese, nutella, honey and egg). On the 2 sides which has the patterns I wrote Rgag Bread in Latin and Arabic. At the back I wrote the ingredients and I also wrote a brief about the tradition of Rgag bread.
- How to transfer a typography to a local product package design.
- Practice multisurface communication by mapping information on packages in a 3 dimensional format.
- Exercise the construction of dielines.
- Understand how to find and then develop appropriate structures.
- Type on a surface which is not flat.
- Respecting typography.
- How to break the rules.
- How to communicate your idea with audience.
- High/Low vernacular.