Insert – Manual


The purpose of this manual is to help me avoid issues that a designer might face when submitting their work. It’s a checklist of technical methods we have learned during the print projects we are working on. It allows me recognize the use of Adobe Illustrator, Photoshop, and InDesign.

  • Illustrator: produce vectors
  • Photoshop: edit raster images
  • InDesign: merging (vectors and raster image)


Starting with Adobe Illustrator, I’ve learned:

  • It’s a vector based program
  • No size required
  • Stretched and scaled without worrying about details.
  • Place files and not drag them into the program.
  • Delete colors that are not important in swatches (ALT + press each color)
  • Swatch (black & white)
  • Design mode (RGB)
  • Production mode (CMYK)
  • Change decimals numbers
  • Vectors = digitalized
  • Each vector must have its own document with one layer. (When designing your vector make sure it’s on a new document and not in another art board).



  • Photo editing
  • The vectors can be stretched/scaled without any issues.
  • When uploading an image it should be a “.tiff”
  • Resolution is 300 dpi.
  • Color mode (Greyscale)
  • When playing with black and white, use levels and curves.
  • For clipping path (Black conceals, white reveals).
  • Create clipping mask by using (pen tool).
  • Work in (RGB), and when done convert it to (CMYK).
  • Flatten image



  • Bleed (5mm), bottom/slug (15mm)
  • Color mode (RGB) then convert to (CMYK)
  • Outline the types.
  • When importing vectors, place files.
  • When raster files (indd), check ppi (300).
  • Check links.
  • Packaging your file.
  • Markup (make sure its on)