P3: Objectives & Outcome

  • Objectives:

From my research and asking people, I learned that coffee shops wasn’t only for socialising, it was social but it have kind of games and tools that our important to be in coffee shops. What I want to do I want to reinvent them for today’s societies and try to introduce them again. That what I want to learn to be acceptable, to still be something they want to go for or not!

  • Outcomes:

Dama game. (traditional Qatari game)




W5: P1+P2 Reflection

  • Despite I faced some difficulties in my first and second projects, I ended up with stimulating stuff. The first and second projects are related to each other, wherein both of them included investigations, observations and learning about different performances of people in coffee shops. Gradually, the topic I chose became more interesting to me and I had a feeling that I am an actual graphic designer. The direction I chose satisfied me because of the following reasons: its an interesting topic, people would engage to my projects because they both comprise them, and most importantly, people will be concerned in selecting the type of coffee they drink.
  • I learned to be confident about myself and abilities when it comes to choosing my topic. In addition, I learned how to deliver my message to public through my creativity of the design. My following step is to continue on the same level, strengthen other abilities and to continue my journey on observing, investigating and exploring more about people habits in coffee shops.

W5:P2: Progress


For my project I have gathered information through surveying. The survey had general questions about the different types of coffee preferences in addition to how he/she usually feels in terms of mood.

Moving on, I have illustrated these distinctive coffee illustrations that represent the personalities and characteristics of people based on the type of coffee he/she drinks

Moreover, I have also emphasised the appearance in terms of attire/clothing of the person and linked it with the type of coffee they drink. For example, the man in the dark blue jacket drinks black coffee and is seen as moody, straightforward, and talkative.

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However, I have faced some minor problems that could affect the data collected which was searching for different age groups. I couldn’t easily find adults ranging from 30 to 50, other than that, the survey was straightforward and simple.

In the Illustration part, finding colors that represent the personality was quite challenging because there were similarities in the characteristics

W4:P2: Investigation + Exploration

Questionnaire about what do people like to drink..


  • Under 20: 4 people, they like the coffee sweeter, most of them chose the same drink which is Spanish latte and some of them chose karak.
  • Between 20-29: 20 people, most of them are like flat white, espresso, cappuccino and iced coffee.
  • Between 30-50: 6 people, I got similar answers for all of them. They are all liked black coffee & some of them are like Arabic coffee.

W4:P2: Objectives & Outcome

“What your coffee order revels about your personality” There’s a connection between the mind and the type of coffee we drink, choosing the type of milk, flavor shots, and preparation method can reveal a lot about us than we realize. In this project I want to explore and investigate the personality behind coffee styles and types.


  • Find your identity
  • Communication
  • Awareness
  • Share knowledge
  • Research
  • Observe


  • Coffee packages that will convey/reflect the personality of the person. (from the colors, patterns, illustration and words).



W3: Project 1 outcome


I did not expect that observing people would be that flexible. Yet, the most surprising thing was that majority of people habits were too similar and had a slight difference. However, the toughest part to deal with was the illustration part. It wasn’t easy to attach between the answers and illustrate them, as I created a bunch of illustrations for each answer and after all I ended up knowing that some of the illustrations weren’t much related to the answers. I struggled a lot until I sticked to certain illustrations for particular answers. Another struggle was that my illustration was not clear, beside that I had to oversee it just to add some phrases in order to clarify my design’s idea. The illustration itself had a lot of details, then the clarification process acquired more effort and time.


The design outcome was creating a wall graphic/illustration, that illustrates the survey’s results. I created a design which intended to display the different purposes of coffee shops. I chose phrases which represented a couple of actions in coffee shops. Each phrase had its own illustration, exemplified through two branches that came out from (Coffee Shops). I mixed between both, illustrations and phrases intending to clarify the content. For example, one of the branches that came out from (Best Place to Cultivate Relationship) followed by (Puts People in A Good Mood) and ends with an illustration.

W3-P1: Investigation/Experiments/Progress

  • Investigating people’s habits in coffee shops around Doha.


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My topic is about observing people’s habits in coffee shops. Therefore, I researched about different people’s habits. After I have had plenty of information, I created a questionnaire aiming to get the needed statistics about people’s coffee drinking habits. A second source of information was a survey in person, asking random individuals about their coffee drinking habits. I surveyed people from 15 – 45 years old about the time of the day they usually drink coffee at, reasons for why they drink coffee, the amount of coffee they drink per day, how often do they visit coffee shops, their reasons of visiting coffee shops and why coffee shops were the best places of cultivating relationships. It was an enjoyable experience. Some of the answers weren’t expected, as I have got 24 similar responses. That survey had a great impact on creating and developing my design.




W3: Artist Statement

My work explores different styles of designs such as illustrations, identity, packaging and typography. My mission is to connect the artifact that I have created with distinctive cultural aspects; influences are both traditional Arabic calligraphy, artifacts, and colors as well as modern complex designs. Furthermore, I have a keen interest in typography, as I see that the creation of letters to be an extension of all designs. To the public, typography may not convey much information, but I see it as a world full of intriguing details and thoughts that are involved in the introduction of a new typeface.

W3: Precedent Reviews

Michael Halbert

Tim Shaw

My work is a natural progression from the ideas explored by Michael Halbert in his process illustration. I liked the complexity in his work, especially the mode of inspiration in his illustrations. The stimulating part of his illustration was the form of lines that had hidden significances, which fully grabbed my attention to his work. In addition, my work is closely related to Tim Shaw’s illustration. His work concentrated mainly on taking an idea and interpreting it into black and white illustration. Tim Shaw participated in (The Coffee Art Project) that was close to my topic idea, which made me more interested was that his work was not complex, yet full of superior details. I adapted some of the illustrators -mentioned above- skills of illustration that I felt could someway be close to my own skills.