W2: Objectives & Outcome

Objectives – what do you want to learn?

  • investigate
  • collect information
  • observe
  • discovers the roles of coffee in Doha.

Outcomes – what are you anticipating you will end up with?

  • Wall graphics – that illustrate the results of the survey/investigation from bottom.

W2: Condition/Problem

  • We go to coffee shops on a daily sometimes, they exist all around the world. Something about coffee shops’ atmosphere is conductive to conversations and creativity. People accomplish goals in a coffee shop, it is an ideal meeting place and it augments friendships and strengthens sociability. I looked back through the time to see where coffee shops started and how much the idea of a coffee shop has changed regarding to latest generations. Visiting coffee shops is important because it is a lifestyle and some people tend to look at it as a sign of fashion. Moreover, it is a way to explore different cultures and it became a part of social contact. Most importantly, it plays such a large role in the community of Qatar’s social living.
  • My intent is to explore people’s behaviour on coffee shops through observations, photographic/visual documentation, survey and interviews (which explore the phenomenon from its many sides).



W1: Introduction

Why did I choose this topic? (Coffee, Culture & Communication)

I value coffee, as it plays an enormous role through my daily routine. As a result, I decided to include coffee to my topic. One day, while I was in one of my favorite coffee shops, I begun observing the society’s habits in coffee shops and I was curious to distinguish why people visit coffee shops often times. Later on, I started asking myself, is it because of the taste of coffee, or because of that its known as the place that gathers people, or because of the coffee shop’s atmosphere. A lot of questions popped to my head, after a long time of thinking, I figured out that coffee shops are the most popular and luxurious nowadays. After reading more about coffee shops, I looked back through time to see where did they first started and differentiated between today and the old days. Whereas coffee shops used to be the places of meeting musicians, artists and authors to share their different positions and interests. Eventually, I decided to overview, investigate, observe and discover the roles of coffee in our lives.

W1: Topics


  1. When are all jobs in Qatar going to be done by Qataris?
  2. How is Qatari culture going to change?
  3. Are you addicted to coffee?
  4. Coffee, culture & communication


  • Word: Addiction
  • Sentence: Asking people of how much they drink coffee, and if they think that they are coffee addicts.
  • Paragraph:  A quantitative research as it is not possible to define what makes a person an addict. However, a questionnaire asking for information and give some statistics and information about people’s coffee drinking habits. Conducted face to face, asking random people about their coffee drinking habits.

(Are you addicted to coffee?)

  • Who do you need to use as resource?
  • Various ways in which you might conduct research and How will you collect information?
  • Coffee is a drink that has its origins in either Yemen or Ethiopia, depending on which source to believe. What is true is that coffee has become part of the culture of many societies, and it has also produced some very well-known brands such as Starbucks. However, not all coffee is the same, with Arabic gahwa being made from unroasted beans, and Turkish coffee being very strong and thick. There are also different types of coffee beans. Many people in Qatar go to Malls just to sit and drink coffee because it has become part of social contact. The Arabic coffee pot and small cup for gahwa are so much part of Arabic culture that it is impossible to imagine any gathering of men that does not begin with drinking gahwa. Therefore, coffee and coffee drinking habits are a topic that is interesting from a cultural and also a mild stimulant point of view.


  • Word: Coffee & Culture
  • Sentence: Investigate, observe, and discovers the roles of coffee in our lives and world.
  • Paragraph: Overview of coffee, from it historical background and meanings and arguments over its use, to the pragmatic aspects of production and processing, to its entertaining dimensions.

(Coffee, culture & communication)

  • Overview of coffee, from it historical background and meanings and arguments over its use, to the pragmatic aspects of production and processing, to its entertaining dimensions.
  • Investigate, observe, and discovers the roles of coffee in our lives and world.
  • Coffee houses: represent community, harmony, and civility.
  • Coffee culture, which describes a social atmosphere or series of associated social behaviors that depends heavily upon coffee.
  • My interest in coffee is because it plays such a large part in the social life of Qatar’s community.
  • For ex, coffeehouses have always been a meeting place for artists, musicians and writers to share ideas. It’s not only a place for conversations, a huge aspect in a coffee house was entertainment such as game challenges.


Zine (Reflection)

First, we had to choose a topic that we are interested in, the first thing that came to my mind are horses. Since I’m very interested in Arabian horses I chose my zine to be about The Beauty of Arabian Horses.

Creating a persona helped me to focus on a specific topic for my zine. For example, my persona was a Qatari rich man who is passionate about Arabian horses, he was a horse rider and now he owns horses. So, I focused on the beauty of Arabian horses in terms of creation. We had also to create a mood board, which actually helped me a lot to choose the color pallet, type, pictures and patterns so I had a picture of what the zine would look like.

I chose my zine to be in Arabic to keep up with design and because my topic about Arabian horses I wanted to make it easy for my personas/audience to browse. I’m not that person who love to work by hands, so working away from the computer wasn’t a good idea “for me”. I prefer to work digitally, it saves a lot of time but in this project I used my hand 100%, it gets me nervous somehow but it helped me to think and see things in different perspective.

For the papers material I chose a “newspaper material” thin paper, which is a combination of recycled matter and wood pulp, and is not intended to last very long.  I want it to look like an old zine that actually Arabs use it for daily browsing.

Pop-up book – Reflection

We started up by visualizing some pop-up books and see some books examples. My first reaction was confusion because it was so hard to understand the mechanism and how the pop-up get works, it seemed too complicated and so on the process was so slow from coming up with an Idea, I felt like I’m behind and stuck but after that I got the inspiration and had the idea which is Qatar’s vision for 2022 world cup.

Researching always my favorite part in the project, so I started my research by going throughout the internet and social media and I obtained so many interesting information about Qatar’s vision, and what grab my attention is that the stadiums design summit, I really loved the idea of how each stadiums has a story behind the design. So I decided to choose the stadiums that catch my attention which is AlWakra, AlKhor and QF stadiums.


My illustration was so realistic, I tried as much as I can to capture the real colors it was challenging because each stadiums has a small detail that distinguish it from the other, and it doesn’t take longer than I expected.

The trickiest part was to make them appealing to suit the page, it was a little pit hard but fun at the same time because I learned new techniques and gain some crafting skills. Some experiments were successful and most of them was not, but at the end I reached to the point where I wanted to be and I proud of myself. The pop-up book project was huge and it was not easy, but at the end it worth it. I would like to work with another pop-up but not a book, cards maybe… any way I think most of us accomplish a really good work. 🙂


(Process & Reflection) PRINT II

We started the project by visiting AlRawaq exhibition, it was an exciting experience. We had a look at Dia AlAzzawi works and got some ideas and inspiration for our next project. What catch my attention is that the facial expressive faces, it has a lot of emotional and depth feeling I feel that it tells something and I think the faces express the feeling that was felt by the artist.


By using the laser cut I created a shadow book that shows the expressive faces, from 1963s to 2003s Dia Alazzawi artworks. The process was so gratifying, as I created before a shadow book for another class, the process was so pleasurable. The only thing I stressed about while creating the shadow book is that some faces has a lot of details and I had to redraw it and make it seems more geometrical to facilitate the cutting process.

For the outcome, I had to change some techniques because of the size of the shadow book but I’m satisfied, I really enjoyed this project and all of us done a really great work.

Insert – Manual


The purpose of this manual is to help me avoid issues that a designer might face when submitting their work. It’s a checklist of technical methods we have learned during the print projects we are working on. It allows me recognize the use of Adobe Illustrator, Photoshop, and InDesign.

  • Illustrator: produce vectors
  • Photoshop: edit raster images
  • InDesign: merging (vectors and raster image)


Starting with Adobe Illustrator, I’ve learned:

  • It’s a vector based program
  • No size required
  • Stretched and scaled without worrying about details.
  • Place files and not drag them into the program.
  • Delete colors that are not important in swatches (ALT + press each color)
  • Swatch (black & white)
  • Design mode (RGB)
  • Production mode (CMYK)
  • Change decimals numbers
  • Vectors = digitalized
  • Each vector must have its own document with one layer. (When designing your vector make sure it’s on a new document and not in another art board).



  • Photo editing
  • The vectors can be stretched/scaled without any issues.
  • When uploading an image it should be a “.tiff”
  • Resolution is 300 dpi.
  • Color mode (Greyscale)
  • When playing with black and white, use levels and curves.
  • For clipping path (Black conceals, white reveals).
  • Create clipping mask by using (pen tool).
  • Work in (RGB), and when done convert it to (CMYK).
  • Flatten image



  • Bleed (5mm), bottom/slug (15mm)
  • Color mode (RGB) then convert to (CMYK)
  • Outline the types.
  • When importing vectors, place files.
  • When raster files (indd), check ppi (300).
  • Check links.
  • Packaging your file.
  • Markup (make sure its on)



Final outcome & Self-Reflection

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This project in my own opinion was very self-representative, and allowed me to create something I was passionate about. Seeing ideas which started off as a thoughts in my mind and looking at them now developed and physically done, I feel proud and pleased. My concept shows my own personal style and way of thinking. This project helped me grow as a Graphic Designer as well and be able to bring my ideas to life. I learned a lot through the course of this project, I learned how to create coherence and unity in my design and how to take decisions. I engaged with my ideas and truly felt excited about my overall design.

When Levi & Maryam introduced the project I feel excited of having my own business idea and making it happen. The process was successful, I learned how to make a decision and if the first idea didn’t work I go to the second one. I was always thinking about my mistakes I’ve done before and try to figure out the difficulties I faced for this project. I learned how to come up with the system (identity system) and this helped me to not go out from the idea ambit, for example my color pallet and the logo. However, I also learned that a system could be shown through different variation such as through the design, type and colors.

At the end, I am very blessed with the outcomes and I feel very grateful of taking this opportunity to build my thinking style of system.